Brand

Philosophy

Banner Image
No ordinary classics


Platina Watch & Co creates swiss timepieces breathing a raw masculine elegance. Timepieces to be worn in any environment with a persistence and motivation to embrace through challenges, changes and achievements. Something of what we call - no ordinary classics.

Platina Watch & Co timepieces are defined by a design philosophy rooted in robust industrial aesthetics, drawing inspiration from the precision of construction, architecture, and engineering. Every watch reflects this synergy, where form and function are harmonized with meticulous attention to detail.


Clean, bold lines, durable materials, and carefully crafted elements capture the essence of industrial design — combining raw shapes with refined elegance.

A seamless blend of vintage classicality with a modern high performance is what gives Platina Watch & Co its unique edge in the luxury watch market, making each piece a powerful statement of both style and durability.

The name and inspiration. Platina Watch & Co takes its name and inspiration from platinum 950, the finest grade of one of the world’s rarest and most enduring metals. Renowned for its remarkable purity and strength, platinum stands as a symbol of resilience and refinement—qualities that form the foundation of our brand. This essence of platinum is more than a concept; it is embodied in select Platina Watch & Co timepieces, where the numerals 9, 5, 0 appear on the index as a tribute to platinum’s purity and a testament to our dedication to exceptional craftsmanship. Each watch is crafted to embody the lasting strength and power that platinum inspires.

brand values

Our brand values embody the spirit of out-of-the-box thinking, unwavering self-belief, fearless innovation, razor-sharp attention to detail, and unrelenting determination. We seek to push beyond perceived limitations and take bold risks, while maintaining the utmost confidence in our abilities. We pride ourselves on our ability to infuse originality into everything we do, with a laser focus on achieving our goals. In the face of challenges, we remain persistent and resolute in our pursuit of excellence. By embodying these values, we aim to inspire others to join us in the pursuit of limitless possibilities.

Limitless


Breaking boundaries and defying expectations, we embrace a mindset that refuses to be confined by the ordinary. Our vision knows no limits, constantly striving to explore new horizons and surpass every challenge, driven by a relentless pursuit of excellence and the courage to redefine what’s possible.

Confident


We move forward with assurance and clarity, unafraid to take bold steps. Inspired by the success of our previous courageous efforts, our confidence allows us to make decisive moves and trust in our ability to excel by embracing challenges as opportunities to demonstrate our capability and vision.

Original


Fueled by creativity and innovation, we never settle for the conventional. Our originality shines through in every detail, creating timepieces that captivate with their distinct character and reimagined approach to design that stand out for their uniqueness and fresh perspective.

Focused


With a sharp and unwavering mindset, we prioritize what truly matters. Our focus comes from an inner resilience and a strong sense of purpose, allowing us to consistently push forward with clarity and determination, overcoming obstacles and staying aligned with our vision for success.

How it all started


The founder of Platina Watch & Co, Dejan Stojanovski, has a lifelong passion for timepieces and a background of design. He started working on a project to create a very own timepiece for himself. Down the road of creations, the project grew bigger and the longing to share his pieces with like-minded individuals began its journey to what is today, Platina Watch & Co.

With a big passion for design, each piece is made with plenty of heart and effort on inhouse creations to make it’s own visual imprint on the market together with a great and reliable high quality.

The Founder >

No matter what you do in life it should come from the heart. Dare to go against the stream and explore unknown waters. Listen to your inner self and let all your fantasies become reality.

The clock is ticking, better start living.