The Story Behind Platina Watch & Co

What began as a personal project to create a watch evolved into something much greater—a desire to share these creations with fellow watch enthusiasts.

The founder of Platina Watch & Co has always had a deep passion for timepieces, with a background in construction, architecture, and design.

A chat with the founder Dejan Stojanovski:

"At the age of 14, I saved up all summer to purchase my first Swiss timepiece: a Tissot automatic. Over the years, my personal collection grew, featuring brands like Victorinox, Oris, Raymond Weil, Maurice Lacroix, U-Boat, Graham, and Panerai. With each new addition, my passion for horology deepened, especially for brands like Richard Mille, Ulysse Nardin, and Roger Dubuis. No matter where in the world I went, the search for the perfect watch was always a priority. Looking over my personal collection one day, a thought emerged—what if it were possible to combine the best qualities of these favorite timepieces into one extraordinary watch?"

In the early 2000s, sketches and ideas were put on paper. What started as a visual design quickly expanded into technical concepts. Initially, the goal was to create just one watch as a personal project. But as the vision grew, so did the desire to share these timepieces with like-minded individuals. Over time, the passion project evolved into what is now Platina Watch & Co.

The distinctive design of Platina Watch & Co timepieces draws deeply from the founder’s background. The expertise in construction, architecture, and design is evident in every watch, blending form and function with precision. The clean lines, robust materials, and intricate details are all a reflection of an industrial design philosophy—where aesthetics meet practicality.

The use of bold, masculine lines and carefully selected materials ensures that each timepiece is not only built to last but also evokes a sense of heritage and nostalgia.

This blend of vintage classicality with a modern high performance design is what gives Platina Watch & Co its unique edge in the luxury watch market, making each piece a powerful statement of both style and durability.